For what it's worth: I work at Stripe, and we didn't submit this story. If you've any suggestions as to what we should do to make the submissions less annoying, I'm all ears.
I think it's just the case that a lot of people in the various countries tend to care. For example, to take another benchmark, Stripe was a Twitter trending topic in both Ireland and Dublin when we launched this morning: https://twitter.com/TrendsDublin/status/374809599691325440, https://twitter.com/TrendsIreland/status/374806974908477440.