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No personal hang ups. Just expressing an opinion on the use of words that I think are overused and therefore watered down in today's environment. You clearly have a different take on it. No need to belittle me for my opinion.

Neither of those are the full definition of the terms mentioned. Both have connotations of violence.

War is an armed conflict.

Battle is a military conflict.

Both have non-military meanings, but what is being said about the use the terms is not weird or bizarre.

Those combat terms assume zero-sum conflicts. There can be a situation where the smartphone OS market consists of multiple survivors, even if it's only a duopoly.