It's the same, but only takes 5 minutes to setup. It provides more space than launchrock for content and explanations of your product/service. And it only costs what most people charge per hour/2 hours. I figured they would only need it for 1 month, hence the larger price - but I'm beginning to see that gets people's backs up.
Based on your feedback I think I need to expand and include these differences as part of the landing page. This would also be a useful exercise for people using it - to compare themselves to the competition.
Thanks.