With 50,000 bars/nightclubs in the US, and witnessing the success of other mobile payments companies (Levelup, Kuapay, and Starbucks app) it seemed inevitable especially considering the poor ordering experience in many establishments.
Mike T
Mike T
What's the poor ordering experience? Trying to get the bartender's attention? I would submit that a poor order experience is a consequence of the establishment, not the fundamentals of the ordering process. Personally, I like the bar experience, it's personal, it's immediate, you can get recommendations, and it's fairly equitable for everyone around (shovers will be ignored by a good bartender, though a good bartender is by no means guaranteed). On the other hand, a remote ordering situation turns every bar into a drink machine activated by an impersonal, drive-thru-like interface. If you prefer that to the existing system, perhaps you should patronize a better bar!
I agree that there is probably some interesting way to leverage personal technology in this space, but it's not this. This app does not improve the "ordering experience," it eliminates it. That's a bad idea.