They got some great press upon launch. TC, Gizmodo, Pcmag, Time, engadget, etc. When it rains, it pours. Way to go. Most of the money is likely to go towards manufacturing, I hope their business model let's them make a healthy profit as well.
Does anyone think it would be a good business idea to join their API for $1,000?
This is actually very inspiring.
A simple idea (hard to execute/manufacture), and people went crazy for it.