As a database, the #1 rule is don't lose data. So a model that allows you to defer conflict merges, and to do the merge on any peer, keeps the database doing what it does best, and gives maximum flexibility to the application.
For instance on a customer record you might have three sales folks all qualify a lead as a 4, one adds a fax number, one adds an email address, and one adds the same fax but a different email, and a note about the best time to call. If the database forced the application to merge on encountering each update, there'd never be a chance to set all three versions side by side and make an informed comparison. Instead it would be luck that A and B merge, and then the result merges with C. Or some other order.
Where it gets really useful is if you have different actors that have ownership of the merge on different fields. So for instance you could partially resolve the conflict by merging some fields automatically but present a human with the full set of options for a bigger octopus merge on, say, the notes field.