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I don't think that this page is actually the policy. The intro text points here: http://play.google.com/about/developer-content-policy.html

And the relevant text in the intro points out that these are guidelines to help you follow the policies: "The sections below highlight best practices and common examples to help you avoid the most common types of policy violations."

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Interesting point. The document URL in the original link is http://developer.android.com/distribute/googleplay/policies/... , which implies that it's part of the policies. But it may just be a supplement, with examples and guidelines. It's confusing that these guidelines introduces the concept of an ad opt-in which is nowhere mentioned in the actual Content Policy and Developer Agreement.

FWIW, the official policy document I linked above makes no mention of opt-in whatsoever.

It makes no mention of disclosure of ads either.

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