I'll tell you exactly what the problem is. The page for the demo does not have a very eye catching way to get the user to signup. There is just one sign labelled 'complete signup' at the top right side, which is very easy to miss.

Now, here's the major issue. I'm assuming whenever someone joins the demo page, he/she gets a random guest number and can chat. Then when the person leaves, his session stays logged in for some time, and then is removed.

The problem is that when people try to learn more about your product, and try to go to the home page, the logged in session takes them back to the chat room. It happened to me multiple times where I closed all windows, and went back to tesla.im, it would take me to the chat room, so there was no way to read more about what you guys were offering, and since the signup button in the chat room is easy to miss, most people leave.

If they do try, like in my case, to go back to the homepage to see more about the product, then they are continuously forwarded to the chat room, which is horrible considering people are have very short attention spans.

So maybe fix that and try again?