The sad part is that even after decades of technologists debating this, the reality is that most non-technologists working in the industry don't know, don't care, and really just want their pet features. The real measure of productivity in organizations with non-technical stakeholders therefore becomes whether or not a stakeholder feels like they are getting what they want. Attempts to measure productivity, whether via lines of code or "velocity," are often little more than a way for everyone to pretend their opinion is backed by something quantitative. In especially bad cases with non-technical management, they'll just keep swapping out processes until they either get what they want or have something with numbers and graphs that makes it look like they should.

While I could be accused of excessive cynicism, I do believe this is common enough that it should be addressed. There's a pervasive delusion that decisions are made by rational, informed actors, when that is rarely the case.