The prime example that makes me believe this is road signs. In Europe it is pretty easy to drive a car in any country and be able to do it correctly, IF you are used to European road signage. Driving a car in USA when used to European signage is difficult. The signs in USA more often have text, but it is not always more understandable than an icon. What does "PED XING" mean, and how much time and energy do you have to dechiffer it while driving? (It took me days to realize that it is probably a contraction of "pedestrian crossing") Another example; it takes much more effort to understand what "SLIDES" might mean than it takes to recognize a pictogram of sliding rocks. When the text is not immediately understandable, you have to recognize it from earlier. This is similar to icons that are not immediately understandable.
My take-away here is that it takes lots of effort to make good descriptive text. Using text instead of icons is not a simple solution for the problem described in the article. It takes effort to communicate clearly anyway :)