Microsoft needs Elop running Nokia as part of a bigger strategy.
Microsoft needs Elop running Nokia as part of a bigger strategy.
Why would Nokia want to be another Android pusher with no competitive advantage? Value-adds on Android are all shit (crappy launchers and bundled shitware) and the platform is fragmented to fuck. Firefox OS isn't even off the ground and Ubuntu is dead as well.
Nokia hit the spot with windows phone. People will realise that in time.
The platform is worth it just for Nokia Here+ for a lot of people (myself included) and the fact that the hardware is decent.
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That's some great comedy material you have there. How many years before this happens do you think? They've already had several. Elop has been an MS stooge since the word go and nokia has paid the price for it.
In 2016 I reckon the market will look like the following:
25% - iOS - Luxury/fashion sector.
25% - WP - business/teenage/student sector.
40% - Android - Mainly generic landfill sector + Samsung
10% - Everything else (probably still mostly S40)
Plenty of room for growth and a sensible return.People used to take the piss out of me when I decided to invest in ARM Holdings, Microsoft, Apple and Raytheon. Who's laughing now?
But your predictions for winphone are hopelessly optimistic, and MS has already lost the business sector for phones. They had a strong position a few years ago and threw it all away...
MS's business sector proposition had a reasonable position in the market. The market was fragmented to bits then as well. A lot of it was Symbian and WinCE stuff with some fallout from proprietary platforms and the POS that was J2ME.
They let that go with WP7 and to iOS a bit (c'mon it's a version 1 product) but are clawing it back now with WP8.
Not one business person I know uses Android anymore though citing it's unreliable. I see a rough distribution of 70/30 iOS/WP8 and that's falling because dropping an iPhone is an expensive problem to sort for corporate IT departments and individual users. You can afford to throw away a couple of WP8 devices a year for the same cash per user as a 4S and 4 WP8 handsets for the price of a 5.
I haven't seen a single person with a winphone that likes it. I know a couple who were suckered into it and hate it, and a few more who were persuaded to take a trial of a lumia for a week and took it back in a day.
You've got built in: Word, Excel, OneNote, Powerpoint, a decent mail client, decent web browser, Facebook / Twitter client, Calendar, image manager, cloud sync, wallet, music player, search, music recognition, decent calculator, product comparison and turn by turn navigation.
You can't compete against that.
The only apps I've added are: ebay (because their mobile site is shit) and Weather.
Sure there are apps by the thousands developed by people but as per iOS and Android stores, most of them are buggy shite.
App usage count doesn't mean the device is useless.
So yes, you can compete with that, and do it much better.
They want Outlook to be the same as their desktop (which it is).
They want integrated calendars and contacts (which they are) so they can maintain their schedule on the road.
They want to view documents straight up without some third party piece of shit viewer that can't render anything properly (which they can).
They want their OneNote notebooks (which they can have).
Not only that the whole shebang actually works 100% flawlessly.
All the rest can be and is done flawlessly by any of the other OS's out there.
Win phone has no killer feature. If it did we'd see people actually using it.
OTOH, developer engagement _with_ the platform eventually draws a user crowd to it - that's what the 4D motto means. I don't see any significant push in this direction (as opposed to, say, such past occurences with Win32API, or .net, or other MS technologies). If there's already "everything the user should ever need" (not to be confused with "everything the user needs"), then why bother?
Imagine if instead they went for android, and took that 70% market share in the Android space? It was possible for them to do in the WP space, why should it not have been possible in the Android space?
As I see it, they wasted their engineering abilities to gain a big chunk of an unimportant market, rather than shooting for the big fish, because their idiotic CEO puts Microsoft's interests before Nokia's.