Nintendo 2DS - Introduction

I assumed this was a very well produced joke, but apparently not: http://www.nintendo.com/3ds/new/

Nintendo's apparently going after those who don't care about 3D or aren't willing to spend an extra $40 for it, but I don't know why that means the 2DS has to look like a tablet - I would've thought the clamshell design had other advantages like protecting the screens and allowing the user to adjust the viewing angles.