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I used to feel similarly, until I heard that the Origin bundle raised $8.6 million for charity[0]. It's hard for me to see that as a bad thing, even if it does take their focus away from promoting indie games (which is debatable).

[0] http://www.joystiq.com/2013/08/23/origin-bundle-is-the-bigge...

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I'm not going to complain about $8 million dollars going to charity, but even the slate of charities was conspicuously different. Nearly all other bundles include Child's Play and the EFF as the charities. For this Bundle, Electronic Arts must have insisted that they change to several much larger, mainstream charities instead.

That, combined with their clear intention of using this to promote Origin, left me with a bad taste in my mouth.

They had Watsi.org as a charity

The end game for the Origin bundle seems to have been "get a bunch of people to install Origin", which I suspect they were very successful at.

EA didn't get any money directly from the bundle sales.

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