I guess they're branching out, but it still falls under the umbrella of "creative digital content" - whether it be games, comedy specials, music, etc.
Are the game bundles not relevant to you anymore due to expansion?
Are the game bundles not relevant to you anymore due to expansion?
[0] http://www.joystiq.com/2013/08/23/origin-bundle-is-the-bigge...
EA didn't get any money directly from the bundle sales.
That, combined with their clear intention of using this to promote Origin, left me with a bad taste in my mouth.