Heres the ones that strongly supports it:
1. Square: Easy payments for the real world.
2. AirBNB: Lodging on the real world.
3. Pinterest: What I like of the real world.
4. Twitter: Whats going on right now in the real world.
5. Palantir: Intelligence of the real world.
6. Uber: Transportation in the real world.
Startups against it: 1. Dropbox: Storage for my digital life.
2. Evernote: Notes for my digital life.
3. Box: Enterprise collaboration.
4. Splunk: Visualizations of digital things.
5. Cloudera: Hadoop for Enterprises.
Not sure if it's very strong - seems like they are equally distributed.