You can choose Dvorak, Colemak, QWERTY via dipswitches on the back. As well as Mac (Alt/Command), disable Windows Key, switch Caps Lock with Ctrl, etc.

It comes with a key puller, so you can easily swap the keys with whatever keycaps you like. WASD sells tons of different keycaps.

I love ergonomic keyboards too but for a mass market item we wanted to follow the classic standards everyone knows first and foremost. Perhaps if the base model does really well, we can come back with an ergo model.