Many of my friends raved about its beauty, but I still had no intuition as to why it was interesting. I went on a bit of a reading binge, and eventually ended up bumping into some papers of Shafarevich[0] which in turn lead me to his delightful book on algebra [1]. In it he defines algebra as the construction and study of systems of measurement. For example counting is the simplest such system and gives the natural numbers. Attempts to describe and measure the diagonal of the unit square gave irrational numbers. As we explored the world we needed to construct new systems. A more recent example is provided by quantum mechanics, where numbers are insufficient to describe our observations, however Hilbert space provides a natural setting. Attempts to describe what a simultaneous measurement of two quantities is find a natural description as commuting operators. He provides many other examples in his very readable book. For whatever reason this definition of algebra resonated with me and if this was a Zen koan I would say I was enlightened.
This is really just a very long winded way of saying that I think Shafarevich's book in which he defines algebra as the study of measurement is lovely. You should read it if such things interest you.
[0]https://en.wikipedia.org/wiki/Igor_Shafarevich [1] https://encrypted.google.com/books/about/Basic_Notions_of_Al...