You're twisting the ad. They didn't say "this is what matters in life", they said "this is what matters". It's an ad for a consumer products company, and the implication is pretty clearly "this is what matters when designing products", not "this is what matters in life".

Have you been outside in the last half century?

This idea is the foundation of our society, our economy, our entire conception of ourselves. I guess the only difference is that these days the idea is so deep into the water supply, they don't have to be coy about it any more.

There are many things this should make you feel, but surprise isn't one of them.