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The name is absolutely horrible. And they shouldn't just re-use the RSS logo, even at this stage.

I think it's a play on "trust". Maybe capitalize on the current v for u trend and name it Trvst? It's slightly more legible and won't be a kick in the ego to change.

Second everything you said.

I believe the name is making a portmanteau of RSS and trust, hence trsst.

http://en.wiktionary.org/wiki/tryst

I won't use it - it doesn't end in .ly

Side note -- in case you're curious about the origin of the RSS logo: http://www.squarefree.com/burningedge/2004/09/26/2004-09-26-... (5th item down).

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