I'm a bit confused how anyone using a cellphone could chino otherwise.
We choose between what we have, not what is the best or the right thing to choose.
So because in this day and age it's convenient to have a cell phone, the choice to do without one is not a free choice. And because one doesn't have an unlimited number of carriers to choose from, that choice is also not a free choice.
I'm using free choice in a different way, perhaps. To me, unless someone puts a gun to your head (so to speak), every choice you make is a free choice. That doesn't mean the choices are without consequences, or that they are necessarily good for you.
So you are free to not choose one but the consequences are huge to most people in fact to big.
It's not a rational choice as the free market philosophy claims, its a choice thats primed by whats considered desirable at any given time.