You wait 'til you see the Palm Utus Store and MS' new Filopen Store :P
http://maps.google.com/?ie=UTF8&ll=45.405923,11.886435&#...
Named after the guy who discovered the body part, who was of course working at the University of Padova.
Speaking of which, 'ovi' in this corner of Italy means 'eggs' (like chicken eggs) quite literally. In Italian, egg is 'uovo'. My wife had a good laugh when she saw the 'ovi store'.
[Bangs head against sharp pencil]