We definitely need educators with good communication skills and sensitive social approach. They need to explain to the greater public why this matters and what they can do about it. They need to get over the threshold of "this is conspiracy nuts, leave me alone". This is the most disturbing thing I've seen: people see some of the facts, and they decide that it is paranoia.
If we have the educators, we need to advertise them to extreme limit, ensuring that everyone gets their message at least five times in some format.
The topic is really hard, because one needs to crush various myths: - that we can be safe, no matter what, - that the people in government are good and honest, - that it can happen to them and not only to others...
... while you keep their engagement level and focus up.