Yahoo #1 Web Property Again In US, First Time Since Early 2008

FWIW, the March 2013 (pre-acquisition) version of this same report [1] ranked Y! at #2 with 191 million, 5 million short of the July figure. For comparison to other gains during that same time, Microsoft gained 13 million, Ask gained 4 million, and Tumblr gained 9 million.

[1] PDF @ http://www.comscore.com/content/download/20239/1035515/file/...

Reminder: lots of people use things you don't use. Yahoo wouldn't generate enough money to afford Tumblr without having something people already look at ads on. They have many popular services. Flickr and Yahoo Mail are the big ones, but they have quite a few services that are commonly used even if you don't think much about/of them.

> Postscript: Right after this posted a few people tweeted that this new top ranking is based on Yahoo’s Tumblr acquisition. While the first chart suggests in a footnote not reproduced above, that some portion of Tumblr traffic has been assigned to “other sites,” it’s still ranked separately at #28 above, with 38.3 million uniques.

> The Yahoo and Tumblr traffic figures have not been combined (or entirely combined) by comScore. It’s possible that some “assignment” of a part of Tumblr traffic to Yahoo is responsible for the boost. However that’s not clear at the moment.