Imagine if there was a new drug that gave the mental benefits the guy reported after two weeks of use and saved you money too. It would be front page news.
The guy doesn't claim to be a medical expert, he just did his best to report the results of a bunch of miscellaneous tests that were suggested to him.
With a drug for which if you took 40x the daily dose you might die, or a drug that might cause significant harmful side effects at normal dose, you need careful studies to prove a benefit and quantify risks. With a dietary change, the risks are orders of magnitude lower. I'd be surprised if the average American wouldn't improve their nutritional status doing this for a while, with an existing diet likely low in magnesium, copper, zinc, vitamin c and d and probably more.
The need for careful studies is greatly reduced for a food product like this one. People can try it, report how they feel. If other think is worth trying, they can see exactly how it works for them by giving it a try. That is the power of self experimentation.