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Comment by mathattack | Hacker News Reader

When you really need something, there is a premium for shipping within hours. Whether it's diapers or a six pack of beer, speed matters. This is a huge pivot from Amazon, which was previously won on price and size of catalogue.

Note - If Amazon gets licensed for beer and can deliver it in hours, game over for a lot of players!

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Also for diapers... I know you were being facetious, but speaking as a parent, a company that can deliver diapers and formula within a few hours is going to get a lot of immediate attention and devotion!

Amazon owns Diapers.com, btw.

I wonder if they bought it with instant delivery in mind. I assume someone in HN should have insight into how integrated their back ends are.

Amazon provides the subscribe and save service to fill this need. You can set up the frequency of delivery and the quantity of units and never have to worry. They give you a nice discount on the order if you do it this way as well

The issue isn't about planning. It's, "Holy Sh*t, the baby just pooped 3 times in an hour, and I have 1 diaper to hold me until tomorrow" When that last diaper goes, instant service is at a premium.

Clearly you are only passingly familiar with young children. ;) As @mathattack implies, one cannot predict an infant's near-future need for diapers with the same confidence with which one can predict e.g. when a furnace filter needs changing.

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