While that's just fine - I would love to see a service that lowers the cost to me as a consumer for food.
Actually, let me rephrase that: I, personally, need a service that helps me reduce the amount of food I waste. With a family of (5) in my household, we waste a lot of food - and it drives me nuts.
I hope that something along the lines of Blue Apron could help me throw out less/buy less.