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I was one of the developers that participated in this project.

The web app launched about a month ago and is currently running with some beta users testing it out.

I got paid for my development work and we are currently working on advertising the app with the advertising budget we set aside.

I'm sure if things go well we will do a write up about the experience and post it at some point.

It looks like there are 5+ different font families on that page. Choosing 2 would make it a lot easier to read.

What kind of messages get mass-texted by realtors to their clients?

Open house reminders, "a house just went on the market in the zip code you were looking at", etc.

It usually won't be texts to all of their clients, but to groups of 10-20 based on their tags and groupings in our system.

Does it hook up to the IDX?

This web app is the http://viidya.com/?

No that ones my personal project.