So all you're paying for is exclusivity, which is incredibly shallow.
Technology should be open and equally available to as many as possible. Not an elite hipster club.
EDIT: I just noticed the incredible irony of Canonical making an exclusive platform, wow. Monetise your product with a physical handset sure, great. We understand you need to earn a living off Ubuntu somehow. But don't completely reverse your company philosophy to do it.
(As near as I can tell, you're either upset that they plan to manufacture a limited number of phones, which makes sense as they are not intending to get into the hardware business long-term and intend this to drive innovation, or because they're using an OS that so far is not on other phones, which is how you enter a market. Neither one seems like some calculated evil to me.)