This doesn't stack up too good against a Met-Rx ProteinPlus bar

Serving size 85g Total fat 10g (saturated 8g) Carbs 33g (sugars 3g) Protein 32g

http://www.metrx.com/protein-bars/protein-plus-creamy-cookie...

However I think the idea is amazing. It's early days for this stuff I'm sure but it has potential. There needs to be tests for absorption of protein etc