Mint.com transforms personal finance from an onerous task into a fun diversion
nytimes.com
nytimes.com
Is it fun to have your financial data sold to, perhaps several of, the highest bidders?
A good lesson for any software.
If I write a comprehensive functional specification, a detailed email, or call a meeting to discuss requirements, my users don't care (and half of them never bother).
But if I give them something to play with, using their own data, they go nuts. Then they're pushing me to get their project moving along.
I wonder if this is defensive or if they plan to litigate their competitors.