Google Cleans Up Their Logo Design | Hacker News Reader

Google Cleans Up Their Logo Design

imjustcreative.com

A direct link to the google blog: http://googleblog.blogspot.com/2009/05/new-logo-look.html

Interesting bit of story with that:

Doug Bowman (@stop): "Proud of @google for trying a new logo system that @jeromyhenry and I designed and proposed well over a year ago: http://bit.ly/d1Sdc " (http://twitter.com/stop/status/1876443229)

too bad they won't change the dated logo they have now. i understand they have "equity" in it but the elementary typography, photoshop beveling, and color palette leaves a lot to be desired.

nevertheless, I really like what Google (and artists) have done with the logo around important events, etc.

I don't get why people don't like the Google logo. It's playful and it's simple. It's a bit childish, but it gets away with that since it appears on a blank white page and so it's not conflicting with any other elements.

I do prefer their white-on-color logo that they use with products like Chrome, though.

It is playful and (conceptually) simple, but that is not enough to make good design. The Google logo has a lot of problems. The biggest is that they chose a bad typeface for a logo. It's the kind of typeface you'd use to set a page of text; it's too spidery when used for just 6 big letters. Especially with dropshadows.

They also use nasty colors. With the yellow in particular they just couldn't win. To get enough contrast they had to make it a dark, dirty yellow. Whereas the green is shockingly bright-- which makes it look like different parts of the logo are in different light.

In sum: bad shapes and bad colors. Graphically, everything's bad about it.

(Yes, Google is a very successful company. But not because of their logo.)

I guess I've been brainwashed through having Google's logo in my face since my youth, but I don't mind the colors or the spikiness of the font. It's vastly better than Yahoo's, anyway, which screams childishness in my face.

I like their new logos. As everything google does, it is simple and clean.

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