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Great article full of helpful info.

The main takeaway for marketers who don't have the scale of content that RapGenius has should be this: content is king.

Long form content is back and making stuff people want to read is more important than ever. Great content + the semantic web is something everyone can leverage to increase their site visibility.

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How would you determine how to write engaging content your followers would enjoy reading? Things like asking your audience, etc are not scalable.

Good question and it's the one everyone asks. There's a couple ways you can figure this out. Scrapebox lets you scale the process of looking at google suggest. You could probably build a scraper of quora suggestions. Anywhere people are asking questions about topics related to your business will help you figure out what content. There's a google docs tool made by a guy named Richard Baxter that does something similar I'll see if I can find it and post the link here.

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