I can't think of a time when I've needed flowers in the next 90 minutes, but if you want flowers even in the next week, you tend to get gouged by e.g. 1800 Flowers, so it's nice to see a new offering there.
If/when they try to spread to a new city, I wonder if the community will welcome them, or the establish ed competition will work against them?
Exactly. I can't think of a time when I've needed flowers in 90 minutes, but I can think of a half a dozen times when I've wanted them same day, and at least a dozen or more when I've wanted them next day without paying a gigantic surcharge.
On multiple occasions we've delivered flowers to people in places and at times we never would have imagined. In June we delivered flowers to a person studying for the bar exam in a coffee shop. On Mother's Day we delivered several bouquets right to the brunch table.
It's very rewarding for us to see people use the service in ways never thought possible.