This is integrating a free 3d package with a very popular game distribution network. The plan is to essentially just have a link from steam to a vanilla download of blender, and they hope there will be more of a community built up around it.
I have absolutely no idea what you're complaining about or how this could be a bad thing.
The plan is to get that, and let the community to their work from thereon. Not necessarily a bad thing, but I (for one) wouldn't want to do their job for free.