Ask HN: What would you do - content creation?

Recommendations from friends carry a lot of weight in product buying decisions. We picked up on this and created a prototype for our idea and released it to friends, family and select set of users.

Everyone loves the idea and declares that they would definitely use it. However, to this date we have been unsuccessful at getting people to write reviews to be shared with their friends.

Do you have any suggestions on how to tackle the problem?

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