Ask HN: How to climb in traction in a very long tailed market?
I am co-owner of Kidoteca, and we are having a curious issue:
Among our closest competitors relative to company age, product style and initial funding, we are certainly first place in downloads, sales and praise from the public.
Yet, we are very far from the market leaders in amount of downloads, we are feeling we are in a spot between the "tail" and the "head" of the market, kinda stranded and alone here, where everyone behind us has much lower downloads, and everyone beyond much more.
What is a overall strategy to pursue now? Make more products? Reinforce advertising? Maybe seek a sales person? (we have beside the CEO only product related co-founders)
I worry when I see that we are reaching top25 in several countries, with about 500k total downloads (across all apps), and then the top10 people in those countries have 1 million downloads in each app...