The logic is, sharing the prize greatly hurts the expected value (when N people win with the same numbers, they split the jackpot 1/N). Certain people like to play numbers corresponding to their birthday, anniversary, or other meaningful dates that range from 1 to 31. In the big US lotteries (Mega Millions and Powerball), the numbers range as high as 59, so picking a bunch of numbers in the 40s and 50s greatly reduces the chance of having to share the prize.
Another interesting story I've heard (no source sadly): one time the winning numbers were exactly the same as the "lucky numbers" printed on the back of a fortune cookie. An inordinate number of winners shared the prize, all Chinese food eaters who received the same fortune that week.