I read this is as "Hey, can everyone do our work for us? That'd be great."
We'd hope that this will get enough of our users
exposed to and interested in Blender so they will
be inclined to work on Blender plugins that would
talk to Steam's backend services
Recruiting you say? Certainly so, they appear to be taking volunteers.I have absolutely no idea what you're complaining about or how this could be a bad thing.