No, I'm simply saying that the mobile advertising market is paying others (apps, websites, etc.) to ultimately reach me. What if I could cut out the middle man and essentially let them pay to reach me directly. I'm "opting in" to be advertised to directly, not randomly, and therefore would let them pay me rather than pay others. I'm more about efficiency than anything. Why can't I list my phone for "advertisement" and then take a cut of that?