You spend too long in the beginning talking about your shirt... I have to spend the first 45 seconds before you start posing problems that I may have that buying your shirt will solve. Your video is good, and you narrating and talking is good- but having a shirt that is soft isn't a big concern for me... you hit on some great points about wearing it multiple times.. want to know why I buy smart wool socks because they tell me that my feet won't stink if I wear them a couple of times in fact as far as I am concerned it is the only reason that wool is smart- because it fixes a problem of stinky feet. Good luck!