Last year, I gave a talk to a group of online marketers, ecom specialists and site owners. I asked them if they ever - when shopping on sites that weren't their own - opened a new tab and searched Google for "[brand name] voucher code" whenever they hit a checkout page and saw the promo box. Literally everyone put their hand up.

I'm not sure why this thread has so many people saying that it's a complaint that has no merit. Do you open a new tab and search, or do you just ignore it and carry on with the purchase?