There's a lot wrong with this article and it stinks that this person paints the entire affiliate canvas with a poop-colored brush. The fact that they continuously pushed the commission all the way down to 0% is also terrible for affiliates. As people in the comments stated, this was a poorly run affiliate campaign and is no fault but their own. There's "shysters" in every business, and the fact that they pushed down the commission to 0% for all of their affiliates and not just ones taking advantage the coupon code entry field to base their affiliate site on makes me label Kogan.com as "shysters" moreso than all of the affiliates they tried to portary in that light.

Manually approve affiliates that will add value, remove affiliates or don't approve affiliates who are going to advertise non-existent coupon codes. The end, don't treat an affiliate campaign as an easy money button.

edit: And they also seem perplexed that affiliates kept sending $200,000 in sales no matter the commission. True evidence they had no knowledge of how affiliate sites work. If they're performing well, webmasters can essentially set them and forget them. It's not like they're actively working 8 hours a day pushing sales, it can be a static website that never changes as long as the revenue is steady for the affiliate.