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Hi!

We are also trying the same concept for products. It is called Kritk. We had a soft launch to family and friends at http://alpha.kritk.com

So far getting comments/reviews from people have been a challenge.

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Most of the consumer prefer branding as an indicator to make the purchasing decision. FMCG and Electronic goods are brands-driven. F&B's review are dominated by a lots of food apps and Foursquare. Books, Music Albums, DVD, Software and Video Gaming are also dominated by review portal.

sourc3, you need to find a very niche market for the product review.

I got that that after the low traction we had in the past weeks. At this point, I am absolutely on the same page that we need to focus on a single market to make the comparisons.

Lesson learned, the long and expensive way :)

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