https://news.ycombinator.com/item?id=6139509
https://news.ycombinator.com/item?id=6144951
The UI looks neat, but the kickstarter video was a mixed bag. Did somebody tell a bunch of people to talk very loudly? Was that the plan to make it "engaging"? Because it did unfortunately have a touch of bro-gramming.*
I'm not sure whether it really is the killer approach to writing software. Where I do see it is in customization. A lot of business logic programming relies on offering flexibility on an intermediary level. Providing the right components for software integrators seems like a very good idea. You'll still need text-based programmers to do the grunt- and architectural work, of course. Because no matter what the fancy graphics convey: Somebody is going to need to sit in front of a screen and type text into an editor.
Finally - all this and no online demo to check out? Am I missing the crucial link?
[Edit] Found this: http://meemoo.org/dataflow/
*Not all of it did - I'm not going to call J Paul Morrison a bro-grammer - but I really don't need people to seem worked up in a video at all. It just seems somewhat artificial, like a comedian dying of laughter from a joke they have already told to hundreds of audiences.