Choo-choo, everyone jump on the fail train. No really, this is what is wrong with big companies. They pick a failed direction and they can't stop. It is a giant rusty ship heading to its grave, the captain waving his big dick around "Doesn't matter what everyone says, this will be successful!"
I think most people there know it is failure that is why the explicit warning not to joke about it (there is probably enough of that to warrant that comment). Critics who don't believe in the failed cause are pushed out as non-team players. It leaves the desperate and the brainwashed. ... Yes, patch will be the next Facebook if you just work an extra night no matter if your daughter fell of the stairs and broke her leg.