It's all about high quality links these days.
Actually, was invited to Ycombinator a couple of years ago was the last group to cut.
So again just a developer no tricks up my sleeve.
www.flairjax.com
Although, none of the on site stuff matters anymore without incoming links. Get the links and the on-site SEO right (high content/code ratio, keyword rich copy that still reads well, shallow website architecture, human-readable URLs and proper use of <h> tags) and watch out!
Having said all that, I'm not sure how well this reads, and yes 2009recession.com is a little over-optimized to my eyes, but I'm hardly unbiased since I'm an seo/sem. What else are they going to call it, though? How would you brand a recession analysis website? 2009recession.com pretty much nails it.
That PDF is some killer link-bait, though. A lot of time and research went into that. These are just first impressions, I only looked at it for a minute or two before clicking "back." (I must admit I'm here for the community much more than the content, sometimes.)