I'm judging by the dearth of comments here that these rules are considered excellent (hence the upvotes) but obvious (so no discussion). Which makes me wonder how valuable they are, especially to the kind of people invited to speak at TED...
It's a fucking stone tablet personally delivered. The medium is the message: Your TED talk is a big deal. We're serious about it. Make it good.
http://www.shopliftwindchimes.com/0206archive.html
Scroll down to 20th Feb.
I had thought people were being a bit harsh since asking for evidence is a hacker trait, but now it's clear you didn't bother doing your homework, and deserved to be down-mud.
Even without the message of the medium brilliant people are notorious for getting lost in the details, and forgetting how things look from the outside. It doesn't hurt to be reminded.