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Why is the demo inside an iPhone graphic if the point is to show that I can run it in a browser?

This made it very difficult for me to understand the concept: I wondered if you were showing me a web app that accessed native hardware.

Hi Ronald. It's mostly for context. We enable 'try before you buy' for mobile apps, in which case hinting to the user that this is an iOS app increases the likelihood that that user will download the real app. (We actually have two core use cases: early beta testing, and marketing apps). Point taken though; thanks for the feedback.

Oh, wow. Yeah, toss out the "interactive app demo" text. Just make a flashing "click here". Glad to help!

FWIW, I did the same thing. It needs to be clearer.

fwiw I immediately understood what I was looking at and proceeded to get hooked on that game :)

a popover or floating arrow or something might be a decent way to solve some people not getting it.