Hi, Co-founder here. Thanks for the honesty. We have found that people are drawn to our service for one or two big reasons. The first is the ability to quickly share a test build of an app amongst the team for feedback and iteration. No downloads, no installs - just a URL.

The second is the ability to market your app to your clients or fans via your website or through Facebook, to get instant engagement (vs a banner/screenshot) to drive downloads. We've found it to be highly effective and the average app play is about 1:30. Hope that helps!

Imagine you write an app for a customer and want quick feedback without him having to install it on his device (if he even has one). Really helpful if you do freelancing for non-technical customers or big enterprises.

Could have been a bit more diplomatic, but I agree that I didn't think of either of the two uses that diesellaws mentioned. Couldn't let go of my desktop mindset.

I can't believe that Apple hasn't come up with some excuse to release the hounds. Few good deeds go unpunished with those guys.