I'm going to have to call bullshit on this. Many companies that we all shop from regularly have huge, ridiculous markups that can be justified in only one way: we are willing to pay the price asked. By doing the good deed of donating
just one measly pair of $2 marginal cost shoes to a child in need they are somehow misleading you with clever marketing? Don't get me wrong, I totally agree it is a marketing play, otherwise it would be operated as a non-profit.
Had they never offered up free shoes, this article wouldn't have been written and you wouldn't be vilifying them. Nike has huge profit margins, as does Apple and just about every cosmetic brand you know of, and yet where is the disdain for their greedy tactics? Oh wait, they never offered to give anything away so let's give them a pass.